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Persuasive Strategies and Modes of Persuasion

Class 8
May 29, 2023

In this article, we’ll learn about persuasive strategies with explanations and examples. Let’s begin

Modes of Persuasion

  • Ethos – The Greek word for ‘character’ or ‘spirit’ refers to how the authors present themselves.
  • Authors show their credibility to the readers through their skills and goodwill to persuade readers.
  • Logos – The Greek word for ‘logic’ or ‘rationale’ refers to the use of data, facts, and evidence by authors to persuade readers.
  • Pathos – The Greek word for ‘suffering’ or ‘experience’ refers to evoke emotions in readers to persuade them.

Persuasive strategies

  • Repetition – An author reinforces his position towards the argument or accepts his idea/view by repeating words or phrases.
  • Example – Remember the time when we saw people on the road; remember the time when our children felt unsafe?
  • Flattery – Complement your reader. Flattery makes the reader feel important and valued. This strategy helps readers, to persuade.
  • Example – A person with your intellect can surely resonate with the thought.
  • Hyperbole – Exaggeration language used to create an effect to emphasize the point. Authors also use it to mock opposing opinions or to appeal to readers’ fears to make their stand stronger.
  • Example – All weekend, cities are overrun by needy people.
  • Inclusive and exclusive language – Inclusive language includes the words like ‘we,’ ‘our,’ and ‘us.’ Exclusive language includes the words like ‘they,’ ‘them,’ and ‘those.’ The authors intend to bring a sense of solidarity and responsibility.
  • Example – People like you and me can’t turn a blind eye. They can still choose to do so.
  • Imperative command – Instructional words used to generate a call to action or make readers think.
  • Triples – Three points used by the author to support an argument.
  • Example – Driving without mobile phones means safety, traffic control, and less stress.
  • Emotive language – Use of specific words that evoke emotions in the readers and help them feel the way the author wants to.
  • Example – There are thousands of sea animals choking to death because of us.
  • Anecdotes relating to the subject also help to create the desired emotion.
  • Facts and statistical data – Facts are statements that are true. Statistical data from credible resources provide the information to support the argument. Such evidence helps to persuade readers through logical reasoning.
  • Example – Statistics prove that x% of accidents occur due to rash driving.
  • Formal language makes the argument more authentic, and readers see the rationale behind it.
  • Rhetorical questions – Such questions are not being answered. They are used to make a point or to make audiences think about the argument.
  • Example – You think this is the best cake in the city?
  • Modal verbs – Use of ‘should,’ ‘could,’ and ‘ought’ to create a sense of accountability.
  • Figurative language – Use of similes, metaphors, imagery, etc., helps the reader to visualize and makes the writing more appealing to readers.
  • Examples – Factories in that area appeared to be monsters with open jaws, ready to consume you. Factories in that area need to be relocated.
  • Analogy –It is a tool used by authors to logical reason by comparing two dissimilar things to make a point.
  • Generalization – Authors at times use this strategy to make his/her opinion look like general statement /general public opinion. Such strategies should be used appropriately and carefully.
  • Humour – Humour devices like a pun, sarcasm, etc., help to put the point clearly to support the argument.
  • Example – “The road to success is always under construction.” (Lily Tomlin) [Pun]


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