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Persuasive Strategies

Sep 5, 2022

Aristotle discovered that you could persuade people into action using arguments. The three pillars of persuasion, according to him are: 

  1. Logos (logic): Include facts, data, statistics, figures, research, examples, expert opinions, etc., from reliable sources into your arguments. 
  1. Ethos (credibility): Make your arguments more credible by using your reputation, authority, similarities, and interaction with the readers. 
  1. Pathos (emotion): Appeal to the senses of the readers by including stories, images, metaphors, etc. 


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